Play 60

Play 60

you watched the Super Bowl or have been following the National Football League on television for the last few years, you are aware of Play 60. This is the NFL’s public service campaign focused on increasing the wellness of children by encouraging them to engage in active play for at least 60 minutes every day.

I have to tell you that members of my generation are flabbergasted by the commercials. The notion that kids have to be prodded into an hour of active play is mind-boggling to us. When we were young, it took a monumental effort to get us to sit still for 60 minutes. We would be running, jumping, climbing, tumbling, etc. 24 hours a day if you would let us. Such activity was enormously enjoyable and thus self-sustaining. We didn’t need encouragement and approval from professional football players.

However, when I think about it, I realize the problem is not proclivity but rather opportunity. Prior to the invention of video games and other forms of passive entertainment, the only kind of play available to young children was active play. Today, due to the overwhelming presence and promotion of these other options, many kids simply do not get the chance to experience the pleasures – and thus obtain the health benefits – of active play.

So that is another reason to enroll your child in a class at Romp n’ Roll. Once your little one starts regularly engaging in active play he will develop an inclination to do so that will last a lifetime – and even a professional football player will have a hard time getting him to stop.

Michael K. Meyerhoff, Ed.D. (a.k.a. “Dr. Mike”) is a member of the management team at Romp n’ Roll. After receiving his bachelor’s degree in psychology from Columbia University, he earned his master’s and doctorate degrees in human development from the Harvard Graduate School of Education, where he also held a position as a researcher with the Harvard Preschool Project. He may be contacted via e-mail at